Daily Echo bus takes to the roads in Southampton and Hampshire

Xelabus Celebrates 15 Years with Eye-Catching Daily Echo Partnership

We at Xelabus are proud to unveil our latest collaboration with the Southern Daily Echo, a striking, red-branded single-deck bus that officially hits the roads of Southampton this week.

The new vehicle will first operate on our popular Bitterne Hoppa service, helping to connect local communities across the city. Over its lifetime, the Daily Echo bus will also support rail replacement services and a variety of special one-off operations, giving thousands of passengers the chance to ride in style.

This launch is particularly special as it coincides with our 15th anniversary. Since our beginnings as a family business in Eastleigh, we’ve grown to become a trusted name in transport across Hampshire, and this new partnership reflects our commitment to both innovation and community.

Phil Blair, our Commercial Manager, said:

“We’re delighted to team up with the Daily Echo on this exciting new project. The bold red design and striking branding will be hard to miss on the streets, and we hope passengers enjoy travelling on a bus that celebrates both local news and local transport. This partnership is a fantastic way to strengthen our connection with the communities we serve.”

The collaboration also underlines the shared values of Xelabus and the Daily Echo, both rooted in Southampton and dedicated to keeping people connected.

So whether you’re commuting, heading to the shops, or just out exploring, keep an eye out for the Daily Echo bus. We invite you to hop on board, be part of the journey, and celebrate this milestone with us.